GoHighLevel Pricing 2026: Plans, Costs & Which One to Pick
By ClearVerd · Last updated July 2026
GoHighLevel keeps pricing simple: three flat monthly plans, none of which increase with your number of contacts. The differences come down to how many client sub-accounts you can run and whether you want to resell the platform as your own software.
| Plan | Price | Includes | |
|---|---|---|---|
| Starter | $97/mo | Up to 3 sub-accounts · CRM, funnels, email, SMS, calendars | Start Free Trial |
| Agency Unlimited Most Popular | $297/mo | Unlimited sub-accounts · branded desktop app · API access | Start Free Trial |
| Agency Pro (SaaS) | $497/mo | SaaS Mode · rebilling · advanced automations & reporting | Start Free Trial |
Starter — $97/month
The entry plan. You get the full toolset — CRM, funnels, websites, email, SMS, calendars, automations — but you're capped at up to 3 sub-accounts. Good for a solo operator or a business running its own marketing, or for testing the platform before scaling. The limitation you'll hit first is the sub-account cap once you start taking on clients.
Agency Unlimited — $297/month
The plan most agencies should choose. It unlocks unlimited sub-accounts plus a branded desktop app, so you can onboard as many clients as you want and present the platform under your own brand. The jump from $97 to $297 pays for itself the moment you're managing more than two or three client accounts.
Agency Pro (SaaS Mode) — $497/month
The reseller plan. On top of everything in Unlimited, Agency Pro adds SaaS Mode — white-label the platform, set your own pricing, automate client sign-up, and rebill usage (SMS, email, phone, AI) to clients at a markup. It also adds advanced automations, reporting, and API access. This is the plan for agencies building genuine recurring software revenue, not just using HighLevel internally.
The Usage Costs to Know About
Beyond the flat plan fee, HighLevel bills usage — SMS, phone, email, and AI actions — at cost from a rechargeable wallet. For most small agencies this runs modest, and on Agency Pro you can rebill these costs to clients at a profit. Budget for it, but it's rarely a large line item early on.
Monthly vs. Annual
HighLevel periodically offers annual billing worth roughly two months free versus monthly. If you're already committed, annual is cheaper. If you're still learning the platform, month-to-month keeps you flexible — there's no long-term contract either way.
Frequently Asked Questions
Does GoHighLevel pricing increase with the number of contacts?
No. GoHighLevel uses flat monthly pricing that does not scale with your contact count — a key difference from contact-based CRMs like HubSpot, where costs rise as your list grows. Usage-based costs (SMS, email, phone, AI) are billed separately through your wallet, but the core plan price stays fixed.
Is there an annual discount for GoHighLevel?
GoHighLevel periodically offers annual billing that effectively gives you roughly two months free versus paying monthly. If you already know you're committing, annual billing is the cheaper route; otherwise month-to-month keeps you flexible while you learn the platform.
What are the extra usage costs on GoHighLevel?
Beyond the flat plan fee, you pay for usage: SMS, phone calls, emails, and AI actions are billed at cost from a rechargeable wallet. For most small agencies these costs are modest, and on the Agency Pro plan you can rebill them to clients at a markup through SaaS Mode.
Which GoHighLevel plan is best for a new agency?
Most new agencies should start on Agency Unlimited at $297/month, because unlimited client sub-accounts are what make the platform pay for itself once you have more than one or two clients. Start on the $97 Starter plan only if you're testing solo, and upgrade to Agency Pro ($497) once you're ready to resell HighLevel as your own branded SaaS.